Top Olympic sponsors step off the boat: New era or crisis?
2024/10/06 ... Top Olympic sponsors step off the boat: New era or crisis? ... The recent defection of Panasonic, Bridgestone and Toyota, the latter of which ...
https://www.insidethegames.biz/articles/1149128/olympic-top-sponsors-keep-saying-goodbyeOlympic sponsors struggle to drive unaided awareness - WARC
2024/07/25 ... Coca-Cola is the only sponsor of the Summer Olympic Games that recorded double-digit unprompted awareness of its relationship with this ...
https://www.warc.com/newsandopinion/opinion/olympic-sponsors-struggle-to-drive-unaided-aware...No Japanese Companies Among Top Olympic Sponsors: A Bold Move or ...
2024/10/10 ... Why did they withdraw? Panasonic Holdings, a sponsor since 1987, cited shifts in the business environment as the reason for ending its contract.
https://japan-forward.com/no-japanese-companies-among-top-olympic-sponsors-a-bold-move-or-a-...When Olympic sponsors go rogue - The Business Times
2024/08/13 ... WHEN French luxury goods conglomerate LVMH agreed to pay about US$175 million to underwrite the organising committee for the Paris Olympics, ...
https://www.businesstimes.com.sg/lifestyle/when-olympic-sponsors-go-rogueShady dealings of official Olympic sponsors - YouTube
2024/06/20 ... ... sponsors 02:54 Tax havens 05:23 Wider issues. ... Shady dealings of official Olympic sponsors. 294 views · 5 months ago
https://www.youtube.com/watch?v=0lEjrkwdVAgEverything you need to know about Olympic Sponsorship Exclusivity
2024/02/06 ... Securing exclusive sponsorship deals is a common strategy for brands seeking to ensure that their products or services are uniquely associated with an athlete.
https://blog.opensponsorship.com/exclusiveness-of-olympic-sponsorsOlympic sponsors caught in the middle of diplomatic boycotts ... - CNN
2022/01/26 ... Sponsors of the Olympics are trying to walk a fine line between promoting their brands, while staying away from broader criticism of the ...
https://www.cnn.com/videos/business/2022/01/27/beijing-winter-olympics-sponsors-wang-pkg-qmb...For Olympic Sponsors, 'China Is an Exception'- The New York Times
2022/01/28 ... The Olympic sponsorship reflects the stark choice facing multinational companies working in the country: Jeopardize access to an increasingly ...
https://www.nytimes.com/2022/01/28/business/olympic-sponsors-china-beijing.htmlWhat's a brand to do if it's not an official Olympic partner?
2024/01/04 ... Rule 40 of the Olympic Charter lays out rules brands and athletes must follow if they want to pursue their own sponsorships during the “Games Period.”
https://www.marketingbrew.com/stories/2024/01/04/brands-olympics-marketing-partnershipsHow athletes and sponsors can navigate advertising restrictions at ...
2024/07/22 ... Rule 40 of the Olympic Charter establishes the principle that Olympic athletes are not permitted to allow their name, image or sporting ...
https://www.ogier.com/news-and-insights/insights/how-athletes-and-sponsors-can-navigate-adve...