HKTDC Lifestyle ShoppingFest draws to successful close
- 2021年05月03日 21:00:00
- テクノロジー
- JCN Newswire
- コメント
HKTDC Deputy Executive Director Benjamin Chau said: "The Lifestyle ShoppingFest is the first physical show organised by the HKTDC since the pandemic began early last year. We implemented a series of anti-pandemic measures to safeguard the health and safety of participants. We were pleased to see a positive response from exhibitors and the public, reflecting the fact that physical shows are irreplaceable. The HKTDC responded to the needs of Hong Kong enterprises, bringing them additional selling opportunities during a challenging period, while the public were provided with an enjoyable shopping experience."
Apart from the Hong Kong Book Fair and concurrent fairs running in mid-July, the HKTDC will also host several trade fairs including the Hong Kong International Jewellery Show and Hong Kong International Diamond, Gem &Pearl Show from 25 to 29 July, and the International Sourcing Show from 26 to 29 July. The three fairs will be the first concurrent physical trade fairs to be staged by the HKTDC since the pandemic. It is expected that the three fairs can create synergies across industries, enhancing sourcing efficiency and creating more opportunities for cross-industry exhibitors.
Physical fair provides boost for business
This five-day Lifestyle ShoppingFest provided a valuable opportunity for small and medium-sized enterprises (SMEs) to understand more about consumers'preferences. The HKTDC conducted a survey to gauge the views of exhibitors, finding that 75% of exhibitors agreed that physical shows can help to boost their businesses.
Richard Leung, Director of the Ballerina Watch Company Limited, said: "The pandemic has inevitably decelerated the economy and had an impact on exports and local retail. The Lifestyle ShoppingFest is a timely opportunity to provide a solid selling platform for various industries as the pandemic subsides. Consumers of high-end products such as jewellery and watches prefer examining tangible products, which explains the importance of physical fairs."He added that as the pandemic comes under control, sales of food and hygiene products will see a brisk recovery, followed by a progressive resumption of sales for high-end consumer products.
It was the first time for optical agent Opticon Ltd to join a local public fair. Christopher Chan, Director of the company, said, "We focused on commercial clients in the past, but we are now looking to explore the retail market. The people flow and atmosphere at the Lifestyle ShoppingFest was good, helping us to get to know more about consumers'preferences which in turn will give us more confidence to build up our retail business."
OMG Design, the sole agent of Israel suitcase brand Rollink in Asia, promoted its feature products at the fair having seen strong growth in consumer demand for household products amid the pandemic. Andy Cheung, the company's Business Development Manager, said: "The Lifestyle ShoppingFest showcased a wide range of products that attracted local consumers from different age groups. We adjusted our marketing strategy, offering special prices to attract visitors at the fair. We successfully sold more than 100 Rollink suitcase at a discount of 45%, earning revenue of approximately HK$80,000."Mr Cheung also met a jewellery industry buyer and wine supplier interested in using the company's suitcases for product packaging and corporate gifts. He hopes to close more business deals after the fair.
To help exhibitors grasp online business opportunities, the KOL Live Station was set up at the fair. The HKTDC partnered with the team from Bonjour Hong Kong to introduce a range of highlighted products, and individual exhibitors also got the chance to present their own products at the Live Station. A series of live-broadcast sessions featured products from nearly 60 exhibitors, with some of the products made available for online sale at the Bonjour HK Mall. The HKTDC is also collaborating with e-commerce platform Boutir to offer exhibitors the chance to open an online shop with a three-month free service to help them get established as an online retailer.
Gourmet products remain popular with public
A survey of visitors to the fair showed the four most popular product categories to be food and drink (75%), healthcare and sanitary products (20%), houseware (20%), as well as luxury products such as jewellery and watches (18%). The reasons visitors found the show attractive included special prices and discount offers (65%), product quality (61%), and the variety of products offered (57%).
Of those surveyed, 82% of visitors expressed satisfaction with the health and safety measures put in place at the show, including reminders on social distancing, the cleanliness of public areas, and minimising the exchange of cash at the event.
Websites
- Lifestyle ShoppingFest: https://lsf.hktdc.com/en
- HKTDC Media Room: http://mediaroom.hktdc.com/en
- Photo download: https://bit.ly/2PFdk0L
About the HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn
Media enquiries
Please contact the HKTDC's Communications &Public Affairs Department:
Janet Chan, Tel: +852 2584 4369, Email: janet.ch.chan@hktdc.org
Copyright 2021 JCN Newswire. All rights reserved. www.jcnnewswire.com
「ふてほど」来春SPドラマ放送 内容もスケールも「大して変わらないままお届け」宮藤官九郎
大谷翔平をコンディショニングウエア「CW-X」のブランドアンバサダーに起用 ワコール
【巨人】大勢、試合前にカブス今永と英語で会話?「通訳さん通して…」後ほど「勝手に反省していた」
A・ジョーンズ氏“代打”で登場も、佐々木朗希から「ホームラン打っちゃいました」と自慢忘れず
DA PUMP、元メンバー2人も登場8人で「U.S.A.」一夜限りの夢のパフォにファン歓喜
渋谷ファッションウィークが今年も開催!渋谷をトレンドの聖地に
カブス・カウンセル監督「速い球うまく打ち返した」2点適時打の巨人岡本和真を絶賛
大谷翔平らのおもてなしマグロは和歌山県・那智勝浦産「和歌山サイコー」「生マグロ水揚げ日本一」
鈴木誠也「僕のことをすごい好きだと思うので、会えて良かった」元同僚・巨人丸との再会に笑顔
【巨人】岡本和真4番の意地、157キロ直球弾き返し2点適時打「力のある重いボール」
松本人志飲み会参加セクシー女優「実際に警察の方が動いて下さり起訴されています」と警告
山瀬まみ アイドル時代の給料を告白 かまいたち山内「えっ」と絶句
「うわすげぇかっこう」三上悠亜“透けまくり”中身「丸見え」ショットに悶絶殺到「たまらない」
「殺人はダメなんだけれど」配信女性刺殺報道での“前置き”に作家が私見「みんな心の中で…」
N党の立花孝志氏が刃物で襲われる 顔にけが 財務省付近の路上
坂上忍、もう離婚しない”衝撃の理由”生放送で明かしスタジオ騒然
四千頭身、テレビから消えた理由を明かすも批判殺到「人のせいにするな」
aiko「…どうか震源地が東京で」物議投稿 阪神・淡路大震災経験したM-1準V芸人が推察
「憶測を真実だと」「被害者を冒涜」動画配信中に刺殺された被害女性への批判投稿にタレント苦言
「ロシアの初音ミク」人気コスプレーヤーが批判受け事情説明「日本と他の国ではルールが違い…」
二階堂ふみが結婚!?お相手が衝撃的過ぎてネット民「マジか・・・」
四千頭身、テレビから消えた理由を明かすも批判殺到「人のせいにするな」
日韓コンビYouTuberトッポギ侍が店頭の化粧品を鼻に入れて大炎上
68歳大物芸人、生放送で2歳下芸人を突如グーパンチで殴る スタジオ騒然「ゴン!」と鈍い音
花田虎上氏が憤り「嘘ばかり話す奴が心から許せない」
松本人志飲み会参加セクシー女優「実際に警察の方が動いて下さり起訴されています」と警告
小倉優子、不自然な“二重ライン”にネット騒然「やっぱり整形?」
吉田沙保里、大久保嘉人との不倫疑惑を一蹴するも冷ややかな声
【2月28日スタート】Amazonスマイルセール|次回はいつ?買い物をもっとお得にする方法とおすすめ商品を紹介
【おすすめアニメ50選】完結済み!定番から最新作まで!

「ふてほど」来春SPドラマ放送 内容もスケールも「大して変わらないままお届け」宮藤官九郎
大谷翔平をコンディショニングウエア「CW-X」のブランドアンバサダーに起用 ワコール
【巨人】大勢、試合前にカブス今永と英語で会話?「通訳さん通して…」後ほど「勝手に反省していた」
A・ジョーンズ氏“代打”で登場も、佐々木朗希から「ホームラン打っちゃいました」と自慢忘れず
DA PUMP、元メンバー2人も登場8人で「U.S.A.」一夜限りの夢のパフォにファン歓喜
渋谷ファッションウィークが今年も開催!渋谷をトレンドの聖地に
カブス・カウンセル監督「速い球うまく打ち返した」2点適時打の巨人岡本和真を絶賛
大谷翔平らのおもてなしマグロは和歌山県・那智勝浦産「和歌山サイコー」「生マグロ水揚げ日本一」
鈴木誠也「僕のことをすごい好きだと思うので、会えて良かった」元同僚・巨人丸との再会に笑顔
【巨人】岡本和真4番の意地、157キロ直球弾き返し2点適時打「力のある重いボール」