Universal Design in the World of Toys - Our Constant Efforts to Enhance Toy’s Accessibility
An impressive, 30-year focus on developing and promoting “accessibly designed toys” – mass-market toys with additional features that make them suitable and accessible for children with visual or hearing disabilities. Over that time the Tomy Group has played a leadership role within the Japanese toy industry, and also established its own in-house quality standards for accessible toy design. The company continues to play an active role in promoting and campaigning for accessible toys and appropriate industry-wide design standards.
The jury commended the Tomy Group for its long-standing track record commitment and achievement in promoting accessible toy design, and building brand value centered on Universal Design principles and practice.