ADIHEX is considered to be the largest event for this sector in the Middle East and Africa. The last edition (ADIHEX 2022) achieved a qualitative leap and was described as the largest and most amazing edition in its history, as it was attended by more than 900 exhibitors and brands from 58 countries, who achieved direct sales which exceeded AED 65 million, and the event attracted more than 150,000 visitors over the 7 days.